Born in 1830, Giuseppe Mascarello made a name for himself managing vineyards for landowners, which then led to his 1881 purchase of vines and a cellar in the town of Monforte d’Alba. In 1904 his son Maurizio acquired vines in the famous Monprivato vineyard and moved the family business to the town of Castiglione Falletto. Then in 1921 Maurizio purchased an 18th century building in the village of Monchiero where the family business operates to this day.
An interesting note I read about this structure, it was considered a pride of Piedmontese engineering in the 1700s and was a place for storing and selling natural ice. After some minor renovations to make cellar work viable, the steady temperature in the building has proved ideal for the storage of wines. Maurizio had keen insight!
The current papa in this Mascarello family is Mauro and his first vintage was in 1967. After almost 50 vintages, we are going to convincingly support the idea that Mauro knows what he is doing when it comes to Nebbiolo and Barbera. Now assisted by his son Giuseppe (1994 graduate of the Agricultural and Enological Institute of Alba), there are no new French oak barrels to be found in the cellar, as the wines continue to be made in the old Slavonian oak botti (very large casks) purchased by his father in the 1950s!
In Mauro’s own words he has continued the longstanding ideals that came before him, the “application of the techniques that have always been followed to obtain the highest quality of "grape raw material" from every point of view, (including) ideal grape-ripening conditions, perfectly sound bunches, and big concentration of the grapes' constituent elements.”